Building a strong brand: Corporate Identity

    For building a strong brand, consistency and recognisability are key. Below you'll find our brand and design guidelines, together with templates for your posters, flyers, presentations, letters and so on. Please use these to empower our branding process. Struggling with fitting in or need extra advice on how to get your message across? Please get in touch with us via communications@mpi.nl. 

    MPI MaxIntra corporate identity info 01

    LOGO, COLOUR SCHEME, AND FONT

    There are two versions of the MPI for Psycholinguistics logo available: a regular 'landscape' version and a cropped 'tag' version (which should only be used when the logo will be displayed or printed in a smaller format). The logo files can be downloaded below.

    › MPI logo package for digital use (zip file containing JPG and PNG files)

    › MPI logo package for printed matter (zip file containing EPS vector files)

    An example colour scheme/palette can be downloaded below. Besides our exact MPI green and orange specifications, it contains a number of complementary colours that could be used.

    › MPI corporate identity colour palette (pdf)

    With regards to fonts, we are using Cabrito (either Cabrito, Cabrito Didone, or Cabrito Sans, depending on the use case). This font family is available e.g. as an Adobe Font. In cases where this licensed font isn't available, please use Arial for official output.

    POSTERS

    These are the official MPI for Psycholinguistics (scientific) poster templates.

    › MPI poster package for Affinity Designer (zip)

    › MPI poster package for PowerPoint (zip)

    Please note: versions 1 & 2 of the poster files offer more space for content, with smaller MPI identity elements.

    IMPORTANT NOTE regarding the Affinity Designer template: when exporting your finalized poster, please make sure to set the guide layers to invisible (uncheck them), AND in the PDF export settings select 'Artboard' as the area to be exported (rather than the whole document).

    Also note that if you are using the PowerPoint templates, you may encounter an error such as a missing background image when exporting using the 'Save as Adobe PDF' function! Should this occur, please use instead the 'Save As Type' > PDF function, and select the Standard (publishing online and printing) option.

    Should you have your own personal copy of Adobe Illustrator, please feel free to use these .ai poster template files (zip).

    Information on printing the posters can be found here: Printing posters.

    LETTERS, BADGES

     Information on Mail Merge (automatically populate a Word document with a list of names) can be found here. 

    › Word template for badges (e.g., workshop participants), with Mail Merge functionality

    › Word template for self-adhesive badges (stickers, Avery Zweckform No. L4785)


    Two MPI letter templates (one for PDF export, one for printed letters):

    › MPI letter templates (zip file containing .dotx files)

    Please note: the Word templates can also be opened from Word directly. When creating a new Word document, the template is listed under 'Custom' > 'Stationery'.

    OTHER TEMPLATES

     

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